The Online Luxury Sale is steadily outstretching new heights and the whole-sole credit goes to the Internet! Be it any corner of the World, Internet doesn't let you feel isolated. The Geographic boundaries are no longer a limitation for the luxury aspirants.
Thus, the cross-pollination of the luxury market is expectedly booming at high speed. The Luxury E-Commerce portals, target the aspiring customers-their demands, tastes, budding styles and in vogue fashion essentials.
A world wide survey across three different markets and nine countries has revealed that the aspiring and wealthy consumers are primarily tech savvy.
It's not just a single device but the multi-device technology that helps them to stay connected with the world wide luxury E-commerce portals.
The luxury brand followers, before investing the amount on purchase, do make a great deal of research and then choose the best option available.
During the year 2013, there was a considerable rise of 13% in Online shopping as compared to offline sales and this is expected to reach from $6.5 billion in 2012 to $14 billion in India by 2016.
The exceptions are 3 markets: China, Japan & South America. The Chinese market and consumers rely on spending over luxury three times more-Globally than locally. Whereas, for Japanese they spend more locally than globally. In America, touristic spending & touristic markets consume the major share.
However, it is quite painful since with the growth of e-commerce industry, the market of counterfeit is also increasing. It's is very important for the luxury fashion aspirants and customers to look out for the authentic buyers in the market where counterfeits are also available at ease.
However, ground of fake's emergence is majorly due to the increased demand of luxury goods in the market.
Distinguishing the authentic products from the first copy ones require a great deal of experience & expertise. However a steadfast brand devotee would certainly be cognizant of bona fide luxury, style & sophistication! Distinguishing the authentic products from the first copy ones require a great deal of experience & expertise.
However a steadfast brand devotee would certainly be cognizant of bona fide luxury, style & sophistication.
The study reveals that global luxury industry amounts to $320 billion, out of which the segment of fake amounts to $22 billion; The Indian market's contribution to fake industry is 5% of the global market, This definitely makes it difficult for the authentic e-commerce portals to win the customer's trust.
However, still the online Luxury Industry has immense scope in India. Indian Consumers as of late have been more vigilant about Luxury brands. This has paved way for the Luxury market in India.
Targeting Indian market is however not an easy nut to crack! But for a country like India where the tradition of Luxury and Opulence is so much in common with that of Italy, we believe that there is a wonderful scope for immense growth of India's Luxury market.
Social media also plays a major role in the growth of Online Luxury Portals and creating the buzz since they both go hand in hand.
Platforms like Facebook, Twitter, Google+, Instagram and many more are the key mediators between brand fans and luxury industry. The luxury industry needs to be active on the social platforms, in order to be in lime-light!
In this new age of blogging, customers do look up for reviews regarding certain concerns of Online Luxury Portal.
Different brands can voice their opinions with different Social media platforms and unfold their identity to the brand aspirants, creating a way for future growth & progress.
The brand fans can relax as Darveys.com solves this issue of counterfeits and visiting the Fashion Capitals for the luxury fashion essentials. Darveys.com, the luxury e-commerce portal and member's only club, aims-not just meet the esteemed customer's expectations but exceed them.
It opens up a Gateway to the elite Indian populace, desirous of a Cosmopolitan Fashion Range. Having a strong tie-up with 285+ Global Boutiques and 70+ Luxury Designers, this gives way for a pricing which is better than any other Online/Offline store in India.
The other stores in India usually offer a single color of a particular pattern but Darveys.com offer different colors and patterns in the same collection available at the International stores.
Also, Darveys.com promises to return twice the amount in case of any lapse in the authenticity of product. So now you can shop globally at the comfort of your homes and update your wardrobe with Straight from the Runway Luxury Favorites.
Article by Nakul Bajaj, CEO, Darveys.com.