Is Tata aiming at Flipkart and Snapdeal with CliQ?

What brings Tata CLiQ in direct competition with the three eRetail biggies (Flipkart, Snapdeal and Amazon) is that the platform will offer electronics as well along with apparel, and footwear products.
Tata Cliq

Two years ago, retail space was witnessing the war of online and offline. Cut to 2016 where the retailers known for their in-store experiences step into digital world, each with its own eCommerce platform, christened as an omni-channel approach thereby igniting the already volatile eRetail model. Joining the league of Aditya Birla Group, Landmark (Max and Lifestyle) and Reliance Retail; Tata Unistore - a Tata Industries incubated business venture has announced the launch of its e-commerce platform, Tata CLiQ.

With this yet another foray of a brick and mortar retailer into digital space, the battle of survival has stiffened for eCommerce giants Flipkart, Amazon and Snapdeal who are already struggling to gain major pie of the retail scenario.

Slated to launch on 27 May, Tata CLiQ will be in direct competition with eRetailers as it will be launched across website, mobile site and mobile apps (Android and iOS) on the same day. Other retailers have first gone for website followed by other channels.

Moreover, what brings Tata CLiQ in direct competition with the three eRetail biggies (Flipkart, Snapdeal and Amazon) is that the platform will offer electronics as well along with apparel, and footwear products. Over the next few months, it plans to expand by adding more categories, brands and features.

Commenting on the launch, Ashutosh Pandey, chief executive officer (CEO), Tata CLiQ said, “Clique and Click came together to form the perfect name for our platform, which curates authentic and exclusive products for customers with impeccable taste. A name that says shopping online is now so easy and trustworthy, that all it takes is a click. The ‘Q’ in the logo represents a magnifying glass—a visual representation of the brand’s focus on curating only the best brands and products.”

Software services exporter Tata Consultancy Services Ltd (TCS) will build the backbone for the venture. The group has signed up 80 brands, which will be offered on its website as well as through omni-channel options.

Sized at $20 billion, the eCcommerce in India is growing at a faster rate than brick-and-mortar retail. The eCommerce market will account for 2.5 per cent of India’s gross domestic product by 2030, growing 15 times and reaching $300 billion, said a Goldman Sachs report.

Encouraged by the potential, brick and mortar retailers have been rigorously working to foray into the fast expanding eRetail sector. In September 2015, the Mahindra Group announced plans to launch its e-commerce venture M2ALL.com. In October 2015, the Aditya Birla Group launched a new online fashion store abof.com. Reliance Industries Ltd is planning its own eCommerce business AJIO.com and Arvind has laready launched beta version of its eCommerce venture Nnnow.com. 

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