Payment solution startup ItsCash has announced its tie up with eCommerce giant Flipkart to ficilitate online shopping across 75,000 outelets and reach out to those without having access to either a debit or credit card.
This partnership is in the form of a co branded online store http://itzcash.store.flipkart.com/, which will be available across all the 75,000+ franchisee stores of ItzCash called ItzCash World (ICW), the company said in a release.
"ItzCash has been a pioneer in serving the under banked segment through its prepaid payment instruments since 2006 and this association with Flipkart has opened doors for the said segment to transact online and fuels their aspirations further," Naveen Surya, Managing Director ItzCash. "We are witnessing a digital revolution across the country and this is another novel way of enabling the underbanked get acquainted with e-commerce and enjoy the benefits which accrue thereof."
The partnership will leverage the existing retail presence at 75000+ ItzCash world outlets and opens up Flipkart's online shopping channel to customer in T3 &T4 towns and cities.
"Next big base of adoption for e-commerce will come from SEC B, C segments as well as Tier 2 and 3 cities," Mausam Bhatt, Sr. Director, Growth at Flipkart "Engaging with customers in these markets using innovative ways has been very crucial for Flipkart. This partnership should help us communicate with and handhold a certain segment of offline consumer base through channel partners of ItzCash."