Indian fashion and lifestyle eCommerce portal Jabong is all set to come up with its most anticipated ‘Happy New You’ campaign starting from January 8 with a minimum of 40 percent discount on more than 2 lakh products and upto 60 percent discount of international brands.
The campaign will offer a wide array of winter wear, denims, ethnic wear and sportswear and the company has planned a 360-degree integrated marketing campaigns including OOH, TV, Radio etc.
Excited about the campaign, Sanjeev Mohanty, CEO & MD, Jabong said, "Jabong is at the vanguard of online fashion in India. As we continue to move towards the path of profitability, this is our way of rewarding our loyal customers with the opportunity to try new fashion trends and be a 'Happy New You' this year."
The OOH (Out Of Home) promotions are targeting various metro and small cities including Delhi, Mumbai, Bengaluru, Lucknow, Kochi, Pune and Jaipur amongst others. The intention is to reach out to maximum people with these hoardings in prime locations and commercials hubs.
The sale will showcase brands like Topshop and Topman, Dorothy Perkins, Missguided, Sangria, Levis, Arrow, NIKE, Jaipur Kurtis, ADIDAS, UCB and BIBA.
Last month, Jabong launched its 'Party Store Shop-in-Shop' along with the recently-concluded 'Super Weekend' and 'Jabong Anniversary' sales that ranked the leading fashion retailer among India's most trusted ecommerce brands in 2015.