LeEco fishes for Amazon & Snapdeal's assistance to ramp up its online sales

Seeing the big festive season around the corner, LeEco has partnered with Amazon and Snapdeal to sell its devices through their online platforms from October. With this move, the Chinese smartphone maker is trying to cement its position in the country by bloating its online sales.

After trying its hand with Flipkart and its own portal LeMall, company felt that by adding aforementioned podiums on its nexus will further stretch its products' domain and hence, it will be able to cater larger customer base. Speaking about the move, Atul Jain, COO, LeEco India stated that brand will start with selling its LeEco Max 2 on Snapdeal and Amazon as part of their festival sale. This will give company an access to a wider market. As part of the festive sale, LeEco Max 2 will be available at Rs 17,999, instead of the earlier selling price of Rs 22,999 across Flipkart, LeMall, Amazon.in and Snapdeal.

Depending on the response, company will extend other products to the other platforms. The company has already sold over one million handsets within a few months of its entry into the Indian market, adds Jain.

Earlier, company's competitor Motorola and Xiaomi also ventured into the Indian market through an exclusive partnership with Flipkart. But later, both the companies ended the deal and launched their products on other domains as well.

LeEco is also bullish on offline retail. Brand is already present in 3,000-plus stores and by end of October, this number will double. It will have a healthy mix of online and offline sales going ahead,  Jain said.