MB jewellers betting big on e-commerce platform

Fine jewellery manufacturer, MB jewellers (MBj) is planning to launch its online portal by February next year. In a bid to expand its reach, this Kolkata headquartered brand is eyeing the e-commerce market with a wide array of collections.
MB jewellers betting big on e-commerce platform

Fine jewellery manufacturer, MB jewellers (MBj) is planning to launch its online portal by February next year. In a bid to expand its reach, this Kolkata headquartered brand is eyeing the e-commerce market with a wide array of collections.

India's gems and jewellery industry has a market size of Rs 251,000 crore ($40.58 billion) in 2013, and is expected to reach Rs 500,000-530,000 crore ($81.61-86.51 billion) by 2018, according to the FICCI-AT Kearney study of 'All that glitters is Gold: India Jewellery Review 2013'.

Expressing his plans of coming up with an online portal, Mayank Soni, MD, MBj, said: “We are planning to come up with our own website as we think that this will help us expand our reach."

The brand has carved a niche for itself through their range of exquisite diamond jewellery.

On being asked about the pricing strategy for their e-commerce platform, Soni said: "The price would differentiate depending on the collection as we are planning out new collections for working women, teenagers and many more."

Established in 1897, the MB Group of Jewellers has been a symbol of quality and novelty through seven generations. The group has been one of India’s biggest exporters, wholesellers and retailers, owning 4 trendy showrooms across the 3 cities – Delhi, Jaipur and Kolkata. MBj specialises in luxury diamonds, royal Polki, Victorian antiques and gold jewellery.

Publish Date
Not Sponsored
Live: People Reading Now
 
 
 
 
TRENDING ARTICLE
RECOMMENDED FOR YOU