Mobile Apps saving the day - one touch genie!

In India, launching an app is the new rage for today's business be it travel portals, restaurants or lifestyle stores. All for the convenience of customers.
Mobile Apps saving the day – one touch genie!
Guest article by: Sumit Sheth, Head Creative Imagineering of Blue Star Infotech.
Mobiles are an indispensable part of today's life and it is expected to do so much rather than just taking calls. Mobiles are now multi-purpose device and people use cell phones for sending/receiving e-mails to video chatting, get directions, recommendations to downloading apps & social sharing, listening to music and clicking photographs or online shopping be it clothes, groceries or placing order for the food or booking a tablet at the restaurant. 
In India, launching an app is the new rage for today's business be it travel portals, restaurants or lifestyle stores. All for the convenience of customers. According to a recent research report, KPCB partner Mary Meeker's 2015 Internet trends report, Mobile contributed for 65% of India's Internet traffic as of May 2015. 
 The more startling fact is, India seems to be the leader in the switch to mobile for e-commerce companies, with mobile platform accounting for 41% total e-commerce sales in 2014. The report notes that Indian e-commerce leaders are also more mobile-centric as compared to global leaders. Mobile accounts for around 75% of Snapdeal's orders and around 70% of Flipkart's orders. This has probably incentivised e-tailers like Myntra to chuck the desktop site and adopt an app-only model.
Convenience is the key for a mobile app to be successful. In the last few years, we have seen a range of applications developed and launched, but how many of them have been successful and how many have been adopted remains a question. There are multiple factors which a developer needs to consider before developing an appropriate application that hits the market. 
Guest article by: Sumit Sheth, Head Creative Imagineering of Blue Star Infotech.
Aesthetics is secondary for a mobile UI design, stunning visuals can attract consumers only as the first impression. The app has to perform, users will expect an app to be fast and responsive. 
 Mobile devices are used to enhance productivity, comfort and pleasure, everywhere and at any time and a mobile UI designer has to understand the fact that that users will want to interact with such devices while on the move. There are multiple challenges to counter before developing a mobile app that can delight the customer - small screen sizes, limited connectivity, high power consumption rates are some of the issues that arise when designing for small, portable devices. To give a great shopping experience to the customer, an app has to be relevant, user-friendly and perform well 
On the other hand, there are dramatic changes in the mobile platform landscape. New UI paradigms have emerged, screens and processors are becoming as advanced as desktop computers, and input mechanisms have been revolutionized. 
Designers are under constant pressure to create look and feel that is cutting-edge, memorable and high-performing. Below are a few simple guidelines to create high-performing mobile UI -
1. Convenience for user is key - it is imperative for UI to be easily accessible for the end-user. They should be able to easily register or log-in with social media accounts and access all the pages with equal ease
2. High degree of UI Responsiveness - users of mobile apps must be able to enjoy the same attributes on mobile platforms that are available on web platforms. Features such as smoothness of transitions and animations, Payment gateways, profiling of items etc. all must be available to the end users
3. Focusing design to optimize performance on mobile platforms In order to extract the optimum performance from mobile apps, they must be made compatible with platforms such as  Android and iOS, which are essentially two most used platforms Both are extremely popular and used worldwide which helps in developing the apps reach to users across demographics. 
4. Optimizing UI flows and updating apps to reduce incidence of bugs - Design should be able to communicate and help people to follow logical steps while navigating through the site or completing transaction. In case of a slow connection the app may show a loading notification, thereby communicating progress to the user for that situation. Also through regular system updates of mobile apps, users may benefit from lower incidence of bugs and malware 
5. Ensuring confidentiality of user info: many apps require users to provide details such as date of birth, password, credit card details, user id. It s necessary that these apps store such vital information and ensure that they are not accessed by third parties
6. Personalisation and Flexible settings: To build a long-standing app, you need to consider that the user considers the app to be his personal space where he can buy, sell, store, pay and customize services suiting to his or her own needs 
Mobile Apps are an integral part of every consumer. Software developers must ensure that content is up-to-date and regular updates to the app are available. The end users should be able to share feedback with a minimum number of taps and minimum text input.  With the advent of Analytics tools, mobile apps have become an intuitive system which can track the users preferences and suggest him the right products, offers. As more and more businesses are shifting to mobile based business platforms, they will need an amazing user experience combined with strong tech infrastructure to woo modern day consumers. 
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