Myntra expects 10X growth in its daily GMV during EORS

eCommerce giant for fashion and lifestyle products, Myntra, has announced its much awaited "End of Reason Sale" (EORS) to be held on 2-3 Jan, 2016.
Myntra

Good news for shopaholics, as eCommerce giant for fashion and lifestyle products, Myntra, has announced its much awaited “End of Reason Sale” (EORS) to be held on 2-3 Jan, 2016.
The company expects that its daily gross merchandise value (GMV) to go up by 10 times during this sale. The sale will have a wide array of products of specially curate styles and designs across the best brands with discounts of upto 80 percent.
Commenting on the same, Ananth Narayanan, CEO, Myntra, said, "The End of Reason Sale is really about starting the New Year looking good and with a new wardrobe to match. During the two-day sale, we expect to serve over 700,000 customers and the daily revenue rate to go up by as much as 10X."
The eCommerce company has also planned to launch its Spring Summer 2016 collection during this sale period. With over 2,000 brands including FILA, Tommy Hilfiger, Marks & Spencer, Adidas, Nike, Rebook etc., Myntra expects it be one of the best online sales till date.
Meanwhile, apart from smartphones, shoppers will now also be able to browse offers and product details on Myntra's mobile website.

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