Myntra leverages LogiNext Technology to optimize logistics, bring down costs

For enhanced real-time tracking, visibility and alerts, LogiNext, with their product HaulTM empowered Myntra to enrich their brand value within their customer base.
Myntra

One of India’s leading fashion e-commerce brand, Myntra, partnered with LogiNext Solutions, the disruptive startup in the domain of big data analytics and IoT, for enhanced real-time tracking, visibility and alerts. The association will help Myntra to cut-down on its costs, reduce the distance traveled and improve ETA/ETD with dynamic route optimization.

For enhanced real-time tracking, visibility and alerts, LogiNext, with their product HaulTM empowered Myntra to enrich their brand value within their customer base. With HaulTM, Myntra was finally able to track their large inter-city shipments more precisely and share real-time movement alerts with end users.

Speaking at the association, Rajul Jain, SVP-Supply Chain, Myntra, said, “Deploying the latest technology is the only way forward for businesses today and we are extremely pleased to have found the best partner in LogiNext Solutions. Their expertise in the field of big data analytics and real-time tracking has significantly helped us to track the shipment, optimize routes and provide our valued customers with the precise ETA/ETD. We recommend LogiNext for anyone looking to streamline their logistics, gain better visibility of shipments and delivery personnel and cut-down the operational costs.”

Further commenting about the association, Dhruvil Sanghvi, Co-founder and CEO of LogiNext Solutions added, “Solving the logistics conundrum for Myntra was a challenge we have enjoyed solving. Since the fashion ecommerce brand had experienced phenomenal growth in its popularity and reach, it was crucial for the brand to solve the logistics influx. We are pleased that our solutions have contributed in reducing costs and optimizing logistics for Myntra and look forward to a long term association with the brand.”

Accurate location mapping has been a noticeable pain-point for Myntra. Over 10 per cent of the delivery time was consumed in searching the location of the customers, which automatically reduce efficiency of delivery model. This is where LogiNext’s MileTM will come to rescue the brand. Advanced Geo-Coding capabilities of MileTM made it possible for Myntra to improve efficiency by accurately identifying, locating and tagging the customers’ address and storing the information for future deliveries.

 

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