Myntra opts for Mobile-only strategy; to shut website from May

With most of the traffic coming from mobile, Myntra has opted to shut down its mobile website, now customers will need to download respective app. Flipkart has already done this.
Myntra opts for Mobile-only strategy; to shut website from May
With most of the traffic coming from mobile, Myntra has opted to shut down its mobile website, now customers will need to download respective app. Flipkart has already done this.
 
As reported earlier, online fashion retailer Myntra has finally decided to shutdown their website completely. This is likely to be effective on 1st May, 2015. Now customers will be able to make their purchases only on the mobile app of Myntra. This transformation makes Myntra the only retailer giant to have mobile-only strategy.
 
This will not only help Myntra bring down their cost, but also help focus all their energies on Mobile strategies. With 80% traffic from mobile, ditching down the website completely makes sense. If things go as planned, even Flipkart, the parent company of Myntra, may go mobile-way only. Flipkart has already shut their mobile website, where now it’s mandatory to download the app if you want to proceed further.
 
There is a 360- degree advertising and marketing campaign being planned by Myntra to announce its app-only presence going further, which will be implemented in the coming weeks. Currently, Myntra draws as much as 80% of its traffic and 70% of sales from its mobile app. Flipkart, too, registers close to 60% sales through its app. 
 
Seeing the trend, over the past year, the younger start-ups have begun operation as mobile-only platforms. As per the Internet and Mobile Association of India, total Internet user amounted to 300 million and close 60% were via a mobile connection.
 

 

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