Myntra claims that 2000 Indian and Global fashion brands will be on sale at ‘End of Reason Sale’ (EORS) organized by the company. With over 250,000 curated styles, designs and brands, riding on attractive discounts of up to 80 per cent, EORS will be held this weekend on 2nd and 3rd July, 2016.
The company expects that its fourth edition of EORS will write a new success story for the organization, setting a benchmark in scale, discounts, number of brands, expected revenue and acquisition of new customers. Customers can enroll for EROS with the help of Myntra’s app, mobile web and desktop site.
Big players such as Nike, United Colors of Benetton, Forever 21, Mango, Marks & Spencer, Tommy Hilfiger, U.S. Polo, Roadster, HRX, Louis Philippe, Anouk, Roush etc. will be hopping in to be a part of this mega shopping event.
Speaking about EORS, Myntra, said, “Myntra’s ‘End of Reason Sale’ is getting bigger and better, each passing season. It is by far, one the largest fashion sale events in the country with an ever increasing number of customers coming on board. We expect 20x revenue during the sale and twice as much as the previous EORS, held early this year,” opined , Ananth Narayanan, CEO, Myntra.
“With an estimated 10 million people participating this time, we are actively gearing up for the sale to help customers make the best of the two days,” he added further.