Myntra signs exclusive deal with US apparel brand The North Face

Myntra, has recently inked an exclusive deal with US-based apparel, equipment and footwear retailer, The North Face to sell its merchandise on its portal starting from January 11.
Myntra

Online fashion and casual lifestyle marketplace, Myntra, has recently inked an exclusive deal with US-based apparel, equipment and footwear retailer, The North Face, to sell its merchandise on its portal starting from January 11.
Commenting on the deal, Prasad Kompalli, Head of eCommerce, Myntra, said, “We are happy to add yet another renowned fashion label to our list of international exclusive brands."
Including The North Face, the Flipkart-owned company now has over 25 international brands on its portal including Scotch & Soda, Cole Haan and eplay. The company expects 5 percent of its sales coming from these international brands.
"We made this choice based on all the evolution we saw around us. Our experience in China helped us decide to first go online and understand the market. Then perhaps nothing prevents us to go offline after we reach a certain stage," said Bruno Feltracco, vice-president and managing director, outdoor and action sport coalitions Asia Pacific, at VF Asia, which owns North Face.
The North Face is a California-based company founded in 1996. With products like outerwear, fleece, coats, shirts and more, the company will directly compete with Columbia sportswear international brand, which entered India in December 2013.

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