Now Flipkart to test its might in online grocery business

Online shopping major Flipkart is all geared up to sell groceries online from the second half of this year,in a bid to compete with rivals such as Amazon and Snapdeal
Flipkart to foray in online grocery business
Online shopping major Flipkart is all geared up to sell groceries online from the second half of this year,in a bid to compete with rivals such as Amazon and Snapdeal.
As per the industry insiders, the e-grocery line of business is crowded but is equally engaging online retailers. Besides, Flipkart is likely to be launched as an in-house project. Also, they have aqusition plans through which they will be competeing with specliast portals such as Big-Basket, ZopNow and Local Baniya as grocery retail emerges as the latest front in the battle for leadership in India's fast-growing online retail industry.
On being asked the company didn't respond .Following the footsteps of its rivals, Flipkart would be launching the portal on the same lines.Last week, Amazon India said it is launching an express delivery platform in partnership with mom-and-pop stores, calling it Kirana Now. The company is currently running a pilot programme in Bengaluru.
However, some packaged foods and beverages have been available on the Amazon India portal since October 2014.
besides, Snapdeal tied up with gourmet food retailer Godrej Nature's Basket in January to sell about 400 of its products online, with orders delivered the next day. The Delhibased company does not, as yet, offer on-demand grocery.
Experts are of the view that online grocery will become one of the top three most attractive segments for online retailers, after electronics and apparel.
"It (grocery) is too large a space for someone to miss," said Arvind Singhal, chairman of retail advisory firm Technopak.In the next six months, we will see online vertical players, horizontal players as well as offline players coming online to sell groceries," he predicted. The India Brand Equity Foundation estimates that food and grocery accounted for 69% of India's $490-billion (Rs 300-lakh crore) retail sector in 2013, followed by apparel at 8%.
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