Online sales in India to reach $7.69 bn in 2015: eMarketer

Online retail sales in India is predicted to grow by 45 per cent to $7.69 billion this year, says a PTI report citing a research by firm eMarketer.
Online sales in India to reach $7.69 bn in 2015: eMarketer

New Delhi: Online retail sales in India is predicted to grow by 45 per cent to $7.69 billion this year, says a PTI report citing a research by firm eMarketer.

According to the study, the Indian online sales were around $5.3 billion last year. Ecommerce sales include everything and anything ordered online except travel.

Besides, the research points out to a surge in retail sales which is likely to touch 45.2 per cent to $7.69 billion in 2015.

In 2014, the Indian ecommerce industry saw many global and national players venturing into the sector which helped this $3 billion industry to flourish.

The report expects that fund inflows will continue in 2015 as well.

As per a study by Technopak consulting firm expects the $42.3 billion e-tailing market to reach $32 billion by 2020.

Similarly, another report by PwC and industry body Assocham suggests that online retail firms are expected to spend up to $1.9 billion by 2017-2020 on infrastructure, logistics and warehousing.

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