As the country is all set to venerate its 67th Republic Day on Tuesday, online retailers too have created a hullabaloo for the same with each offering their products with attractive sale and a few of them even giving discounts of up to 90%.
E-Commerce industry, as we know, is known for offering heavy discounts on almost every festive season be it Diwali, Christmas or Holi but this will be for the first time that the industry has rolled out massive sale offerings during patriotic dates. Companies like Snapdeal, Flipkart, Amazon, Myntra and eBay have come up with their own strategies to offer a monster sale opportunity.
Purchase in every category such as clothing & accessories, electronics, kitchen, skincare and even the daily grocery products will have great discounts and deals. While for some products the discounts are as high as 90 percent.
Below are the names of some e-tail majors and their Republic Day special sale
1. Snapdeal named its "Republic of Savings" over six days
2. Amazon named "Great Indian Sale" over three days
3. Flipkart named its "Republic Day" sale over three days
4. Paytm offered extra 6.7 percent discount on 67th R-Day
5. Paytm offered extra 6.7 percent discount on 67th R-Day
6. Myntra named its "Right to Fashion" over five days
Bengaluru-based eRetail major, Flipkart was the first to come up with its three-days ‘Republic Day’ campaign followed by other companies like eBay which offered a week-long sale named ‘Democrazy Sale’ and Snapdeal with ‘Republic of Saving’ which started from 21st Jan and will end on 26th Jan. Amazon too came up with ‘Amazon Republic Day Great Indian Sale’ which lasted for 3 days.
Commenting on the same, Samir Kumar, VP, Amazon India said, “With this 72-hours marathon deals our customers will have a delightful time shopping in the New Year across a wide selection of products at best possible price-points.”
When asked from shoppers, they felt quite satisfied with the sale and the speed of the website without any major glitches as most of the sites had loads of traffic due to large number of people logging in for the sale.
eRetailers have rolled out these sale campaign focusing largely on youngsters and working couples as they want to tap them with much wider array of products than a physical store at very lower prices and door-step delivery.
“Consumer demand isn't much these days. But during Republic Day sales, the interest is incredibly high. The response from the public is fantastic so far and the demand graph for electronics is increasing,” said Rahul Taneja, VP, SnapDeal.
“For example, mobile phones ranging within 10,000 have been in great demand like the Lenovo A6000. The sale of Nexus5, i-phone 5S and Micromax is also increasing as January 26 is approaching,” Taneja added.
No doubt the ongoing R-day sale has gained phenomenal success and for the fact that Indian are increasingly shifting preferences towards online shopping, more of such sale campaigns will be seen in the coming future.
Indian eCommerce industry has scaled to $23 bn in 2015 from $13.6 bn in 2014 which is almost a 70 percent hike. Many industry pundits have predicted that the industry is all set to reach a $100 billion mark by 2020 but, it still needs step up in order to compete with its offline counterpart (Retail).