Paytm forays into offline retail space

Marking a foray into the offline retail space in the next two months, Paytm has partnered with Domino's and Cafe Coffee Day among others.
Paytm forays into offline retail space
Marking a foray into the offline retail space in the next two months, Paytm has partnered with Domino's and Cafe Coffee Day among others.
 
"We are now foraying into the offline space. We have partnered various QSRs covering 7,000-10,000 outlets in cities like Delhi, Mumbai, Bengaluru and Hyderabad. The integration is on and the service should be available by mid-June, said Amit Lakhotia, Vice-President (Business), Paytm.
 
"Mobile wallet usage is definitely growing in the country. On our platform alone, about 66 million people are using the wallet services and the number will cross 100 million much before the year ends," added Lakhotia.
 
By going offline, Paytm will offer customers the choice to pay through a secure and reliable platform, he continued. Thus, Paytm expects revenue run rate to more than double to USD 4 billion (Rs 25,417 crore) by year-end from USD 1.5 billion now.
 
Revenue run rate is a term used in online retailing to indicate total sales value of merchandise sold through the marketplace over a certain time-frame.
 
Presently, Paytm offers and recharges services for DTH and mobile phone services as well as mobile wallet services for online transactions on Uber, Bookmyshow, eBay and IRCTC.
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