Reach Mobile investing Rs 150 cr to spread pan-India

Smartphone maker Reach Mobile is planning to invest around Rs 150 cr in the efforts of expanding to be a pan-India brand.
Reach Mobile investing Rs 150 cr to spread pan-India

Reach Mobile, a part of Rashmi Group, is planning to invest around Rs 150 crore in the current fiscal to expand its reach in the Indian market.

"We have plans to invest over Rs 150 crore across the country to expand our network pan-India. We want to reach each every part of the country," said Vinay Kumar, President of Rashmi Group and Kinjal Desai, Head, Corporate Affairs.

The company is in the move of widening its horizon at pan-India level to reach out to 500-plus towns and over 50,000 retailers across international boundaries. It is also to set up a manufacturing facility in West Bengal.

“Around Rs 90 crore would be spent for expansion of branches, infrastructure and manpower improvement,” added Desai.

In 2015-16, Reach Mobile plans to introduce path-breaking technology across different categories of handsets and also introduce mobile accessories, added Kumar.  

Reach has recently launched new HD smartphones, Reach Klassy 300 HD and Reach Klassy 400 HD for the Odisha market. 

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