The cruise bike which is considered as one of the royal rides among the denizens of the country, Royal Enfield has now joined hands with Flipkart to sell its gears and accessories online. With this inclusion, Flipkart becomes the first online platform to sell Royal Enfield’s accessories on its lattice. Earlier, the company used to sell its spare parts through its authorized stores located across the country.
Shedding further light on the pact, Samrat Som, Head-Gear Business, Royal Enfield said that till now, company’s gear range was available in India in most of our dealerships, Royal Enfield's online store and also through exclusive gear stores in New Delhi, Mumbai, Bangalore, Chandigarh, Amritsar and Pune. Besides increasing reach online, Royal Enfield will add 100 new dealers to its existing about 550 dealers across 350 towns.
Flipkart claims to have over 3.5 lakh product in automobile accessories category and has been witnessing 200 per cent year-on-year growth in sales from this division.
This collaboration enables motorcycle enthusiasts and fans of Royal Enfield to buy authentic and genuine gear range from Flipkart sitting at their home from tomorrow, said Adarsh K Menon, Vice President for Electronics and Auto, Flipkart.