Gurgaon-based managed marketplace, ShopClues has recently announced the launch of its ‘Bulk Factory’ campaign for businesses and consumers alike. Under the campaign, shoppers can now buy products from a wide array of categories in bulk quantities at wholesale rates starting from Rs 51 only.
Last year, ShopClues, had launched the ‘Bulk Factory’ in July specifically for SME businesses. Inspired by the 10X growth the marketplace witnessed, it has now extended the campaign to include the B2C segment as well.
Speaking on the campaign, Nitin Kochhar, VP Category, ShopClues said, “We witnessed an overwhelming response from the B2B segment for the Bulk Factory that we launched last year, making us the preferred sourcing destination of merchants, SMEs and resellers across the country.”
“Buoyed by such phenomenal traction, we decided to launch this new campaign so that individual customers who also wish to buy in larger quantities can enjoy wholesale prices. This is an unmatched proposition for them and ensures supreme shopper delight,” he added.
The ‘Bulk Factory’ campaign enables customers to save more by buying more i.e., slab wise pricing depending on quantity. So, the more the quantity the lesser the price. From home and kitchen, automotive products, lifestyle items, mobiles and tablets to accessories, shoppers can avail the best of deals by buying a minimum of three quantities.