One of India leading managed marketplace, Shopclues, has recently joined forces with the Central Cottage Industries Corporation of India in order to sell the handicraft, artifacts and other products made by Indian artists on its platform.
The partnership between the two is aimed to boost up the sales of items produced by cottage industries across the country. On the Shopclues website, customers can search a wide range of artist-made products starting from handicraft, furniture, jewellery, accessories, art objects and many more.
Commenting on the partnership, Raunak Raheja, Director - Categories, ShopClues said, “ShopClues has always been driven by the ambition to leverage its wide reach and popularity for the benefit of smaller retailers, craftsmen and artisans.”
"Our association with Central Cottage Industries Corporation of India helps us take this goal ahead by giving a solid boost to the sales of the awe-inspiring products created by the talented Indian artists and craftsmen empanelled with the corporation. The move will also enhance the delight of our customers who now get to easily shop for these exceptional items from the comfort of their homes,” he added.
Pramod Nagpal, MD, Central Cottage Industries Corporation of India said, “We are pleased to partner with ShopClues and boost the sales of our products. India is home to many resplendent arts and crafts. By optimizing the strong penetration of ShopClues across the country, we will not only be able to give a more powerful platform to the creations of Indian craftsmen, weavers and folk artists but will also allow a larger consumer base to discover their own heritage and culture better.”
All these products on Shopclues platform will be curated by the Central Cottage Industries Corporation. The corporation will also use ShopClues' customer and logistics support services to ensure seamless delivery and completion of transactions.