Shoppers Stop plans to tie up with etailers to boost online retail presence

The company is also in process to ramp up its own website to increase its online sales. Currently, online sales contribute less than one percent of its total turnover.
Shoppers Stop plans to tie up with etailers to boost online retail presence

New Delhi: Retail chain Shoppers Stop is planning to engage Flipkart and Snapdeal as company's sales adversely affected in last quarter mainly due to aggressive discount offered by e-tailers.

The company is also in process to ramp up its own website to increase its online sales. Currently, online sales contribute less than one percent of its total turnover.

The company will now start selling private brands through online marketplace such as Snapdeal and Flipkart.

'We are gearing up to counter the disruptions caused by online players. We will also build and invest in technology for our own website. We will also connect our stores with online customer,' Govind Shrikhande, MD of Shopper Stop, told PTI.

According to Shrikhande, the new market strategies would be executed over next 12-18 months time and the company is planning to invest around 25 crore in technology.

In the December quarter, its income from operations increased by 7.79% at Rs 754.93 crore as against Rs 700.35 crore in the same quarter last fiscal.

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