Domestic eCommerce giant Snapdeal has recently roped in startups like Redbus, Zomato and Cleartrip and incorporated their inventories on its mobile application in order to offer booking tickets, hotels and food to its customers. The Delhi-based online marketplace is currently testing the services and if al goes well, it will soon launch the extended version of the initiative.
Under this tie-up, the three companies can now access Snapdeal’s customer base and in return Snapdeal will get a commission for each booking made through its platform.
Snapdeal has also partnered some real estate developers including Provident Housing, Runwal Group and TVS Emerald and is planning to come up with real estate and financial services on its platform soon. The terms and condition of these partnerships has still not been announced.
Online payment turned eCommerce portal, Paytm, is also planning to come up with a travel marketplace on its platform. The company has already started selling hotel and bus tickets on the platform a few months back.
Many industry experts are of the opinion that the trend of monetising traffic using a non-inventory base model will be the trend among various eCommerce players in the coming future. As per Devanghsu Dutta, CEO, Third Eyesight, such services do no cost any extra buck in terms of physical space and so online marketplaces can gain better margin out of it.