Snapdeal aims at monetising its zero-commission marketplace Shopo

The company is now planning to advertise on the platform and products listings to generate some revenue. The model will still continue to be commission free.
Shopo

One of India’s leading marketplaces Snapdeal, is now eyeing at monetising its recently launched zero-commission marketplace Shopo which lets small businesses and individuals set up an online shop instantly through its app. The app claims to have a massive seller base of 1 lakh merchants across 800 cities.

Commenting on the same, Shopo’s Sr. VP, Sandeep Komaravelly said that the company is now planning to advertise on the platform and products listings to generate some revenue. The model will still continue to be commission free, he added. Shopo was launched in July 2015 and currently competes with the likes of Kraftly and Shopmatic.

Snapdeal launched Shopo following high in-bound requests from small sellers on its marketplace. As per Komaravelly almost 80 per cent of the in-bound requests on the Snapdeal marketplace come from small scale businesses.

The percentage of overlap of sellers between Shopo and Snapdeal is very less. For Shopo, the process of on-boarding and verification of sellers is faster, he said.

Publish Date
Not Sponsored
Live: People Reading Now
 
 
 
 
TRENDING ARTICLE
RECOMMENDED FOR YOU