Snapdeal lauches it's automobile platform 'Snapdeal Motors'

Snapdeal has recently revamped its automotive section and has introduced its exclusive automobile platform, Snapdeal Motors.
Snapdeal Motors

Domestic eCommerce giant Snapdeal has recently revamped its automotive section and has introduced its exclusive automobile platform, Snapdeal Motors.
While currently Snapdeal is offering bikes and scooters from Hero MotoCorp, it plans to add Mahindra, Suzuki Motorcycles, Datsun bikes to the portfolio along with commercial vehicles from Piaggio. The new platform is projected to offer customers an integrated buying experience, enabling online booking along with loan approvals within two minutes of vehicle purchase. The company said it expects Snapdeal Motors to clock over $2 billion in sales over two years.
"We noticed huge pent-up demand in the automobile category. We have sold around 300,000 bikes since the launch in partnership with Hero and others. Around 57% of all the users were first-time buyers," Tony Navin, Senior Vice President, Partnership & Strategic Initiatives, Snapdeal said at a media conference. He added that 65% of purchases were from non-metro regions.
Snapdeal is also hoping to build on the trust of consumers to ensure that they will come in to make the purchases. “People have started buying mobiles online, even expensive ones, which didn’t happen a few years back. Now we are hoping that this trust will eventually move on to bigger things, like bikes, cars and perhaps even homes,” he added.
Snapdeal Motors will eventually offer ‘Test Drive at Home’ and ‘Doorstep Delivery’ options in the coming weeks. The platform will also provide price transparency and colour availability choices to consumers, who will make their purchases online and collect the vehicles from the dealer's store. 

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