One of India’s largest marketplaces for retailers, Snapdeal, has recently launched its all new multi-lingual interface on its mobile site. The new interface is designed to help consumers shop online in their preferred languages.
Snapdeal has rolled out its new mobile interface in Hindi and Telugu and will add another nine regional languages including Gujarati, Tamil, Marathi, Bengali, Kannada, Malayalam, Oriya, Assamese and Punjabi, by January 2016.
Commenting on the same, Rohit Bansal, Co-Founder and COO, Snapdeal said, "India's linguistic diversity is a huge opportunity to expand the market to include those users who would prefer to engage online in their native languages. Our decision to go multi-lingual is driven by the feedback that we have received from our users. We are sure this will enable millions of new users to join the digital commerce revolution that is sweeping across India."
The decision to develop a multi-lingual interface, according to Bansal, came after receiving significant feedback from Snapdeal customers.
"We are sure this will enable millions of new users to join the digital commerce revolution that is sweeping across India. Snapdeal's multi-lingual platform will redefine the rules of the game and will allow sellers and buyers from all across India to explore and transact without any constraints of language," Bansal added.
The multi-lingual platform has been built on top of Snaplite, which is Snapdeal’s website for mobile browser. The mobile browser is 85 percent lighter and consumes less bandwidth.