New Delhi: In order to engage more sellers, online retail giant Snapdeal planning to rope in more women on its base and aims them to constitute for around 50% of its merchant base in 2015, says a PTI report.
At present, approximately 30% of snapdeal's sellers are female merchants.
"A big focus for us this year would be to bring more women on board our platform. The online medium offers flexibility of working from home and also working hours. Many of these entrepreneurs are balancing their businesses and family life easily," Snapdeal co-founder and CEO Kunal Bahl told PTI.
According to the report, women sellers are mostly active in segments like jewellery, apparel and home decoration and furnishing.
Currently, Snapdeal has a seller base of around 60,000 merchants.
"Currently, about 30 per cent of our base is women entrepreneurs. We would want this number to grow to about half (of the total base) by end of the year," the PTI report quoted Kunal Bahl.
The etailer presently has over 5 million products across 500 different segment. Snapdeal covers more than 40 million people, according to the report.
PwC expects India's eCommerce market to increase by over 70 per cent in 2015.
According to a Assocham-PwC study, the overall e-commerce industry is valued at USD 17 billion. It has been growing at a compounded annual growth rate of about 35 per cent each year and is expected to cross the USD 100 billion mark in five years.
Apparel sales on online marketplace continue to capture a greater share of ecommerce retail. This segment, along with the computer and consumer electronics sector, is fuelling the overall market growth.