Snapdeal soon to come up with image search feature 'SnapSearch'

In order to enrich user experience leveraging technology, eCommerce portal Snapdeal is all set to launch an image search feature on its platform.
SnapSearch

In order to enrich user experience leveraging technology, eCommerce portal Snapdeal is all set to launch an image search feature on its platform. The feature named 'SnapSearch' will enable users to click a picture of anything they like, upload it on the website and then browse similar products available on Snapdeal’s website. Snapdeal’s immediate rival Flipkart already has a similar feature running on its website.
Anand Chandrasekaran, Chief Product Officer, Snapdeal  said that the feature will be live on the website over the next couple of days and will work across several categories. "We are launching it first for watches, women fashion, some categories of men's fashion etc, and will be expanding it to other categories in the near future," he added.
Chandrasekaran who is a former Bharti Airtel Senior Executive, has brought about significant changes to the technology fuelling Snapdeal since he joined the Soft-Bank-backed firm in June this year. The company recently launched a feature called Find My Style, which uses intelligent technology solutions and smart algorithms to pre-empt customer needs. "SnapSearch is one of the iterations of Find My Style," said Chandrasekaran.
Like Find My Style, SnapSearch too is developed at Snapdeal's multimedia research lab, which has a commitment of $100 million from the company's coffers. Chandrasekaran added that what makes this feature unique is its ability to use sophisticated image recognition tools and auto-classify into a category which makes the searches faster.
The product can be used not just by buyers but also by sellers to check similar inventory, proximity-based searches or to check the success of similar items. "There is a lot which can be done through this feature, it all depends on how well it is used," added Chandrasekaran.
Apart from Flipkart, there are several other companies like Craftsvilla, YepMe and Voonik which have rolled out image search, where the company's entire catalogue can be searched using images instead of textual inputs provided by the user.

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