Snapdeal strikes with its omni-channel platform "Janus"

The eCommerce giant Snapdeal has been in the news for coming up with a series of launches lately. After Shopo, FindMyStyle and Peppertap funding, the Gurgaon-based company has now launched "Janus".
Snapdeal

The eCommerce giant Snapdeal has been in the news for coming up with a series of launches lately. After Shopo, FindMyStyle and Peppertap funding, the Gurgaon-based company has now launched “Janus”, an omni-channel platform for brands that integrates offline and online retail channels to render a seamless shopping experience to their respective customers.
Customers shopping on Snapdeal will be able to discover products online and order with fast hyper-local fulfillment executed by offline retailers. The company claims this to be a global first by an online marketplace. Janus will enable customers with access to value added and expert services as a part of their purchase including demonstration, installation and activation or returns at a store near them. Snapdeal customers will now be able to procure products within 2 hours of ordering and will also be able to access these services at the nearest store if they chose the pickup option across 70 cities in India.
Speaking at the launch, Kunal Bahl, Co-founder and CEO, Snapdeal said, “We are opening a new chapter in enabling the success of retailers and brands in India. Our teams have worked tirelessly to build a seamless omni-channel platform which we call ‘Janus’, referring to the Roman God of beginnings, transitions, gates, doors and doorways. This platform will blur the lines between offline and online retail, demonstrating that both channels can act as gateways to each other. The synergies between online and offline commerce in India will be unlocked like never before.
The platform intends to create an ecosystem of leading brands, large format retailers (LFRs), small businesses and technology start-ups. The Mobile Store, Michelin, Shopper Stop and Luminous will be the first few partners for Snapdeal’s omni-channel initiative.
Alibaba backed company had earlier announced Snapdeal Instant to leverage network of hyperlocal stores to enable fulfill order within two hours. It’s in advance talk with several logistics players for the same.

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