Snapdeal has recently tied up with state-owned Central Cottage Industries Corporation of India Ltd to sell handicraft and handloom products on its website, widening the market for Indian artisans and weavers.
Online shopping giant Snapdeal has recently tied up with state-owned Central Cottage Industries Corporation of India Ltd to sell handicraft and handloom products on its website, widening the market for Indian artisans and weavers.
Products ranging from home decor to fashion are now sold under the brand name 'Cottage Emporium' on Snapdeal. "Through our collaboration, we aim to enhance the reach of India's indigenously manufactured products to newer geographies," said Vishal Chadha, vice president of market development at Snapdeal.
Central Cottage Industries sells a range of art objects, fabrics, garments, accessories, furnishings, tea and herbal products, and decorative and gift items representing the country's rich cottage and crafts heritage. In addition to listing these products on its site, Snapdeal will help refine product selection based on insights received from customer purchase patterns.
"Direct market access through channels of retail like Snapdeal's digital commerce platform will help artisans and weavers garner new audiences in a digitally savvy world," said Pramod Nagpal, managing director of Central Cottage Industries in New Delhi. "We believe our partnership with Snapdeal will provide us with the right tools to build a competitive market engagement for our products and craftpersons, helping the fruits of 'Digital India' initiatives reach our artisans in the remotest parts of the country."
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