Snapdeal ties up with India Post to work together to bring weavers and artisans online

Online retail giant Snapdeal has recently tied up with India Post to work together for bringing thousands of weavers and artisans from Varanasi through its website.
Snapdeal ties up with India Post

Online retail giant Snapdeal has recently tied up with India Post to work together for bringing thousands of weavers and artisans from Varanasi through its website, says a PTI report. 

Besides, Snapdeal has launched a pilot project with India Post to set-up facilitation desks at Varanasi post offices to make it easy for local weavers to sell through this platform.

Commenting on the development, Snapdeal CEO and co-founder Kunal Bahl "This is an endeavour by Snapdeal and India Post to empower local artisans, small and medium entrepreneurs to sustain their livelihood by providing a platform to popularise their indigenous products." 

With this association, weavers will be able to access the national audience by listing their products on Snapdeal, at negligible cost, he added.

The post offices will act as a dropping point for sellers, and India Post will deliver the goods to the buyers.

"India has a number of unique and highly specialised art forms and weaves. However, with the fast changing fashion trends and readily available products we are losing out on this rich heritage. If we don't act now, soon the rich designs and weaves will be extinct," he said.

Through this partnership, Snapdeal will take the Banarasi weaves to customers in all corners of the country and extend this platform to include more weavers and artisans of the country, Bahl added.

Also, Snapdeal will create an 'India Post' store to feature to exclusively sell products from these weavers.

Besides, the city-based firm will also share its expertise in fashion and market insights with weavers to help them create designs and products, which will appeal to a variety of customers across the country, he said.

Previously, India Post had partnered with Snapdeal to reach out to the philatelists to offer stamps priced between Rs 300 and Rs 5,500. India Post is world's most widely distributed postal system with over 1.54 lakh post offices all around India.

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