One of country’s leading online marketplaces Snapdeal has now planned to tap the ever hot FMCG market of the country. The company, in order to boost the recurrent purchase from shoppers, has already started a four-hour delivery services for these products in Gurgaon as a pilot.
The New Delhi-based online firm is now eyeing to jump into all household goods and consumables, but has no plans to tap the fresh products such as fruits and vegetables. It will take just four-hours to deliver these products in metro cities. Commenting on the same, company’s VP- Category Management Rahul Taneja said that the target is to nab a daily target of around 20 million transactions by the end of 2020.
Herein FMCG will play a big role and for this they would have to compete against the local corner shops or kiranas, said Taneja.
There is a huge demand for premium FMCG products and large packs, especially in tier II and III markets with consumption power. The company is aiming to expand the access of goods and not undertake any distribution arbitrage.