Snapdeal to market Uttrakhand's handicraft, handloom products

Snapdeal has recently signed up an agreement with the Uttrakhand government to market state's handicraft and handlooms products branded as Himadri.
Snapdeal

Online marketplace, Snapdeal, has recently signed up an agreement with the Uttrakhand government to market state’s handicraft and handlooms products branded as Himadri. This move would give a major boost to the sale of local products.
The agreement was signed between Uttarakhand Handloom and Handicraft Development Council (UHHDC) and Snapdeal in the presence of state small scale industries Minister Harish Chandra Durgapal and a host of senior officials.
The council has emporiums in Chamoli, Pauri, Almora, Haridwar and Dehradun for handloom and handicraft products of the state.
Around 100 popular handloom and handicraft products unique to Uttarakhand under the brand name Himadri have been cleared for sale through Snapdeal in the first phase, out of which 64 are currently available online, said Durgapal soon after the agreement was finalised.
The remaining handloom and handicraft products of the state will also be made available online soon, he said adding it will be a major boost in terms of marketing for small entrepreneurs and their products.
The senior Vice President (market Development) Snapdeal, Vishal Chaddha said that the company would launch a sub store with the brand name of ‘UHHDC Himadri emporium’ which would be dedicated to promoting handicrafts of Uttarakhand. He said that the endeavor of Snapdeal is to contribute in changing the life of its stakeholders by providing direct access of market to the small enterprises with the help of technology. Chaddha was confident that the move would not only strengthen the UHHDC but most importantly would help the small entrepreneurs in realising their dreams. 

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