Surpluss value e-commerce player, Surpluss.in & its B2B portal Bizpluss.in, has officially announced its online marketplace - permitting brands and retailers to enlist their products online and sell directly to other retailers and customers using the company’s portal. Now, vendors can sign up and sell their products easily through these platforms.
The announcement means a change in the way Surpluss.in does business. With a marketplace model, both the websites will act as a platform for trade between retailers (B2B) and retailers directly with customers (B2C).
The unifying factor is that it will not only provide branded products in cheapest prices to its customers (B2C), but will also solve the inventory problem of manufacturers, retailers and distributors with its (B2B) platform. Usually, it is seen that manufactures, retailers, and distributors have lot of surplus stock available which block their capital. Here, Surpluss.in marketplace will solve the pain for such sellers and offer extraordinary value to customers. While Bizpluss offers them reach to small retailers both for their unsold fresh and ageing inventory.
Commenting on the company’s move, Mr. Saurabh Rai, CEO, Surpluss.in said, “We believe that this move will not only increase the customer base of Surpluss B2C & B2B but will be a platform where any vendor can have their own web presence, be discovered and have an online store to sell their products. We want to help them liquidate their inventory stocks and reach the target audience.”
“Surpluss Marketplace will now allow small retailers to transact on the same platform as large established retailers and help them garner business intelligence by understanding their position vis-a-vis competition based on factors such as pricing, offers, deals, etc.”, he added.
The marketplace has been integrated with the existing site and has given access to vendor/seller to register. The company has setup a merchant signup page on its portal, inviting sellers to list their products on Surpluss.in under product categories Electronics, Home and Kitchen, Lifestyle, and Accessories.
The site has around 50 large scale vendors signed up currently and is targeting to have 5000 sellers in next 12 months. To begin with, the online retail venture has already signed up with biggie brands like Benetton, Levis, Egle Shoes, Lava, One pluss, Pepe Jeans, biba, etc and with Bizpluss.in Surpluss has tied up with 1500 Retailers and brands like Eureka forbes, Hindware, Abaj, Weston, Hitachi etc. The tie ups are directly with brands and in some cases authorized partners. Company has big plans with Bizpluss.in and plans to cover whole country by connecting all the retailers creating an ecosystem in which all retailers can buy and sell products with ease.
The company would charge a very competitive platform fee for selling products on its platform. Logistics will be managed by reputed third party vendors and platform also allows vendor to dropship their products and also manages their logistics by themselves.
With an eclectic mix, Surpluss.in will be one stop solution marketplace that will sell right from Mobiles, Tablets, consumer electronics, lifestyle products like apparel and accessories, home décor and healthcare to the country’s youth. What makes it different from others is rather routing the strategy of flash sales like others, Surpluss.in offers best prices to customers throughout the year.
Elaborating on the advancements integrated in the marketplace, Mr. Rai added, “We have innovated hyper-local model where we are able to solve pain of small retailers and provide them a trading platform. Another innovation is the leveraging the best of hyper local to provide avenues of liquidation of trade surplus. This initiative has the capacity to revolutionalize the traditional e commerce of overstock as well as re-commerce.”