Tata Group opens ecommerce portal Mytatastore.com

Tata group, largest home-grown conglomerate by revenue, plans to cash in on its local employee base for its latest online initiative of selling a range of merchandise from fashion, lifestyle to luggage and office utility.
Tata Group opens ecommerce portal Mytatastore.com
Tata group, largest home-grown conglomerate by revenue, plans to cash in on its local employee base for its latest online initiative of selling a range of merchandise from fashion, lifestyle to luggage and office utility.
The salt-to-software group, which is also India's biggest private sector employer, is piloting a dedicated ecommerce portal mytatastore-.com for over five lakh employees, which is nearly 5% of Flipkart's total registered members.
"It's an internal merchandise store for Tata employees across geographies. The thought behind launching it on "tataworld", the group intranet, was to make Tata branded merchandise easily available to our internal stakeholders across Tata companies. It becomes aone-stop store to source such merchandise, both for internal and external stakeholder connect," a Tata Sons spokesperson said.
The group's flagship company, Tata Steel, is taking a step further by launching 'Tata Steel eshoppe' for company employees, vendors, distributors and channel partners. "There was a huge demand from vendors and distributors who wanted to be associated with the Tata Steel brand," said Viresh Oberoi, managing director and chief executive of mjunction services, a joint venture between Tata Steel and SAIL.
Mjunction, which has designed and hosted the online store, will also source products, content and images, provide the payment gateway and dispatch items.
The brand store will initially sell Tata Steel branded merchandise online, including mugs, backpacks, handicrafts, shirts, organisers, T-shirts, books and office utility products. Mjunction will pitch the Tata Steel eshoppe model to various other Tata group companies such as Tata Chemicals and Tata Motors, Oberoi said.
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