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Which category is ruling the e-commerce world?

The e-tailers have started focusing on high-value categories and hence, non-mobile high-value categories like Fashion and FMCG have start taking a backseat.

Tags: Amazon, Flipkart, Paytm, fashion, mobile

BY Shipra Srivastava  |  Jul 26, 2017  |  comments ( 0 )  | 
Which category is ruling the e-commerce world?

Indian e-commerce industry is growing exponentially. Online retail is catching on fast, not just in larger metros but also in the Tier II and Tier III cities. This growth can be attributed to increasing internet penetration and the smartphone revolution.

The sector will now have to clock a 45% CAGR to reach a size of $80 billion by 2020 from the current level of $14.5 billion, according a study by RedSeer Consulting. Earlier, there were various estimates that the sector could touch $100 billion mark by 2020. As per study, the e-tailers have started focusing on high-value categories and hence, non-mobile high-value categories like Fashion and FMCG took a backseat. This led a decrease in repeat buying behavior thus flat volume for the industry.

Moreover, the e-commerce industry is going through major with eBay merging with Flipkart and Snapdeal going on same route. And now there are three big players left Amazon, Flipkart and Paytm. Going forward we expect the sales volume of the industry to rise. Let’s shed a light on few ruling categories in e-commerce world.


As per The Boston Consulting Group (BCG) and Facebook study conducted in March 2017, India's online fashion commerce market is expected to grow four-fold to $30 billion (nearly Rs 2 lakh crore) by 2020. The joint study says it expects fashion to be the first category that most people buy online by 2020. And, that almost 30 per cent of new shoppers are likely to start buying apparel and footwear online. Let’s throw a light on online fashion sector scorecard Q1 CY 2017

Source: Redseer

Mobile and Electronics

 Mobile and Electronics remains the largest selling online category. Even though, the percentage margins are slim in this category, it offers high volumes with relatively low SKUs required. According to latest industry analysis, India is expected to become the fifth largest consumer durables market in the world by 2025.

Source: Redseer


As per the industry report, India’s online grocery market is estimated to grow at a compounded annual growth rate of 62% between 2016-2022. The overall grocery market in the country is already worth over US$ 360 billion (Rs 21, 60,000 crore) making India is the sixth largest grocery market in the world and is expected to touch US$ 1 trillion by 2020.




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