Woodland plans aggressive e-commerce biz, explores e-retail space

Woodland is all set to mark its presence on online portal with new designs and collections that would be available exclusively on it.
Woodland plans aggressive e-commerce biz, explores e-retail space

New Delhi: Eyeing on the growing e-commerce business, leading footwear and apparel maker, Woodland is all set to mark its presence on online portal with new designs and collections that would be available exclusively on it.

Harkirat Singh, Managing Director, Woodland India told PTI, "the e-commerce business which last year contributed 12 per cent to the total revenue of Rs 1,000 crore, is expected to increase to 15 per cent in FY15."

He further added, "Last year, I think the e-commerce contribution to the total turnover was 12 per cent. In 2014-15, it should be 12-15 per cent."

Singh also unveiled that the brand is in talks with leading e-commerce portals like Flipkart and  Amazon to showcase its exclusive collection. 

The brand will offer some of its high-end products on retail outlets and also on the company's website.

Moreover, the brand have expansion plans to open 60 more stores, adding to the existing network of 485 company-owned stores.

Commenting on the financial position of the company for FY15, he said, the firm has been growing consistently and last year it was Rs 1,000 crore.

"This (financial year) year we are looking Rs 1,300 crore," noted Singh.

He also mentioned, "We are also planning to open (stores through) franchise models. Right now, we are in talks in Sri Nagar, Jammu and Kashmir."

Reportedly, the company has opened its second store in Salem and is in the process of opening more in Tiruchirapalli, Karur, Vellore, Puducherry, Nagercoil, Tuticorin and Tirunelveli in Tamil Nadu.

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