The US based multinational e-commerce firm, eBay India, has recently come up with a consumer analysis named #IndiakaPassion conducted on its website for the period of 01 January – 15 March, 2016.
The following research indicates India’s passion for shopping products in the lifestyle category with a major focus on fashion and beauty products. Apart from these products, the analysis also revealed India’s ardent love for photography, gaming & fitness devices, food items and musical instruments. In this research it was also learnt that women emerged as prominent contributors to these categories.
Purchasing gaming consoles, fitness products and musical instruments online emerged as the upcoming shopping patterns. Another key insight from the research highlights that while men prefer to buy fashion and health products online, women are splurging heavily on photography products and accessories.
The fashion products that men prefer to buy online are t-shirts, jackets and sunglasses. In the fitness category, men prefer shopping for protein supplements and home gyms while women are on the lookout for weight loss supplements, and exercise cycles.
The report data that was collated basis a national survey revealed Mumbai, Delhi, Bengaluru, Chennai, Pune, Hyderabad, Kolkata, Ahmedabad and Jaipur as the top 10 e-commerce hubs showcasing #IndiakaPassion. Amongst these, the city of dreams –Mumbai successfully emerged as the most passionate leader in online shopping.
Mumbai also was emerged as the most preferred city for fashion and beauty products shopping along with New Delhi for splurge on food delicacies, Bengaluru for gaming enthusiasts, Chennai for avid readers, Pune for fitness buffs, Hyderabad for love for Pop Culture, Kolkata for art enthusiasts, Ahmedabad for acoustic guitars and recording studio equipment’s and Jaipur for handicraft lovers.