eCommerce to nab 4.4 percent of overall retail share by 2019: eMarketer Report

Total eCommerce sales in 2015 grew exponentially upto 1.7 percent of the overall retail sales doubling last year's figure of 0.8 percent.
eCommerce Report

Indian retail horizon is aggressively driven by the eCommerce market with high penetration of smartphones across the country. The total number of online shoppers in expected to grow as much as 8 crore by the end of this year says a report published by eMarketer.
Total eCommerce sales in 2015 grew exponentially upto 1.7 percent of the overall retail sales doubling last year’s figure of 0.8 percent. eMarketer predicts eCommerce to nab 4.4 percent of overall retail share by 2019. eCommerce evolution in China started back in 2014 when it saw 12.4 percent of retail sales shifting online and is expected to touch 33 percent by 2019.
Overall retail has grown to a mere 14 percent but eCommerce is expected to grow at whooping 129 percent.
China, India and Indonesia are the main drivers of growth in the region, with the latter two markets enjoying growth of 129.5 per cent and 65.6 per cent, respectively, in 2015, the eMarketer report said.
In terms of actual numbers, India’s e-commerce sales are expected to grow 129 per cent this year to $14 billion, a sheer 2 per cent compared with China’s $672 billion for 2015.
China alone will hop over 40 per cent of the global retail e-commerce sales this year, up nearly 5 percent from 2014.
China will continue to gain share of the worldwide market, exceeding 50 per cent in 2018 and reaching 55.1 per cent by 2019, the end of eMarketer’s forecast period. Retail e-commerce sales in Asia-Pacific will hit $877.61 billion in 2015, up 35.7 per cent from 2014. For the first time, the region will not only have the largest digital retail market in the world, but its share of global retail spend will also reach 52.5 per cent — the first time it holds an outright majority of the world market.
This rapid growth from Asia-Pacific predicted in eMarketer’s forecast for retail sales around the world is in part driven by the rising middle-classes in China, India and Indonesia, and the increasing popularity of mobile devices, which is driving more and more people online throughout the region.
India is expected to add over 28 million digital shoppers in 2015 to touch 82.3 million by the year-end.

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