With the growing popularity of the Internet, the online market has become a thriving industry. The online retail industry is not only booming but is also extremely competitive. Having said that, eCommerce platforms stand to be the base of the digital retail industry.
According to G2, there are over 370 eCommerce platforms available for businesses. Various eCommerce platforms aim to increase customer convenience. This, in turn, works in advantage of the business. The digital retail industry is highly variable upon customer experience. This makes a suitable digital platform extremely essential for the best results.
There are over 2 billion digital buyers all across the globe in 2020, as stated by a Statista report. This huge marketplace has been a big attraction to major retail businesses all across the world. In fact, it has also attracted several local and regional businesses to start their operations on the online platform.
As stated earlier, the online marketplace is hugely reliant on suitable eCommerce platforms. These platforms are developed with the help of eCommerce development platforms. When a business wants to enter the online market, the core technology which is being used is extremely essential.
Along with all other investments and resources allocated to develop an online business, the role of an eCommerce development platform is extremely important. Choosing a suitable eCommerce platform is important for:
- A suitable eCommerce site that has all important features and facilities
- Customer convenience
- Customer experience
- Catering to the specific needs of the business and the buyers
- Reliability and user-friendly interface
A suitable eCommerce platform is the core technology that enables buyers to buy products and services on the digital platform. This is done through an interactive and self-service experience.
The platform also provides also relevant data and information related to the purchase. Additionally, it also highlights key features and points of each product and service that influences buying decisions.
While the market has several eCommerce development platforms, here is a list of the best ones available in 2020, and complete insight into what makes them the best.
Shopify is one of the leading eCommerce development platforms available in the market right now. Starting off in 2004, it now boasts over 1 million businesses across 175 countries. It is one of the easiest to use platforms, especially for beginners and small to medium-sized businesses.
The platform integrates with almost every essential feature and tool including aspects. Some examples are storefront design, content marketing, and performance analytics. Let’s take a look at the key site-building features:
- Unlimited product listings
- Customized domains, themes, and templates available
- Real-time sales analytics and statistics
- Inventory tracking
- Upgradation through third-party extensions
It also avails a 14-day free trial period.
This is an upgraded or premium version of the original Shopify platform. It is a very useful and efficient platform for larger businesses on the enterprise level. It provides several additional and advantageous features, which are more suitable for multinational chain businesses.
The platform is popular for executing complex technological developments through a simplified process. It, making it suitable for international trade. Let’s take a look at the key features:
- Enables the easy handling of huge product inventory and lineups across multiple channels
- Higher levels of technical and onboarding support
- Complete automation tools
- Suitable for various industries like Beauty & Cosmetics, Consumer Electronics, Fashion & apparel, etc
- Advanced features, customizations
Originally established in 2009, BigCommerce is one of the top eCommerce development platforms in 2020. It has been used by online retailers across 120 different countries, totaling to sales worth of $25 billion.
The platform is another excellent one to be used by larger multinational companies, who require a more versatile platform for their site. It has several features and higher price than most of its competitors. Let’s take a look at the key features:
- Abandoned cart feature and shipping integrations and POS software
- Customized domains
- Reporting, ratings, and review
- Multi-currency sales feature
- Tier-based sales amount
- 12 free themes and 160+ paid themes
The platform is available in three different packages, namely, Standard, Pro, and Plus at three different prices and annual sales limit.
Magneto is the most popular open-source eCommerce development platform right now. Originally released in 2009, it has been replaced by Magneto 2.0 with improved features and functionalities. It has two versions:
- Magneto Open Source
- Magneto Commerce
The platform is very suitable for small and medium businesses. Let’s take a look at the key features:
- Integrated checkout, payment and shipping methods
- Mobile-site optimization
- International sales and catalog management features
- Advanced customizations and site search options
- Online help center and customer forums
WooCommerce is another very popular open-source WordPress shopping cart plugin, which is also free. It runs a whopping 30% of all stores on the Internet right now. Let’s take a look at the key features of the platform:
- Numerous third-party themes and plugins
- Mobile-optimized shopping
- Geo-location support
- Catalog & Inventory management
- SEO, product reviews and other shipping options and calculator
Having said all that, choosing the best eCommerce platform for the perfect business operation is reliant on factors like ease of search options, user-friendly interfaces, plugins, themes, and complete ease of purchase. A suitable eCommerce platform helps in uninterrupted trade and smooth customer experience.
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