After Flipkart Lite, Snapdeal launches Snap-lite

Hitting back its arch-rival Flipkart, eCommerce giant Snapdeal has too announced a lighter version of its mobile website called "Snap-lite".
Snap-lite

Hitting back its arch-rival Flipkart, eCommerce giant Snapdeal has too announced a lighter version of its mobile website called “Snap-lite”. The Delhi-based online marketplace claims this lighter version to give 85% faster browsing experience. In a recent tweet, company’s Chief  Product Officer, Anand Chandrasekaran wrote “Is there a http://Snapdeal.com experience that’s faster? Introducing Snap-lite(across all mobile browsers).”
Customers can easily switch to this lighter version which works apt with slow internet by going to the footer of Snapdeal’s main website where it says, “Experience superfast Snapdeal website. Switch to Snapdeal-lite.”
This move by the eCommerce major can just four days after its immediate competitor Flipkart announced the re-launch of its mobile web option which it had discontinued a while ago called Flipkart Lite. This version is designed for those who do not want to install apps and to allow consumers to use Flipkart straight from links on other websites and social media platforms.
"Websites push users to install the app. But only 4% of the people actually install the app. Flipkart doesn't have a mobile website. So we wanted to give the experience of a native application on a mobile website," said Peeyush Ranjan, Head of Engineering, Flipkart.
Flipkart worked with Chrome and Opera to build this first-of-its-kind site, and plans to do the same with Firefox. "We gave Chrome a list of functionalities, which if they supported, could help us create a web application that worked like a native application. Chrome was excited and worked with us for the past three months to enable this," Ranjan said.
Flipkart Lite does not require any dedicated disk storage space and customers can experience one-touch home screen icon installation (instead of using the browser icon, you can simply use the Flipkart icon). It uses significantly less wireless data than apps. Webpages are rendered at 60 frames per second to ensure smooth scrolling and animations. "It will get notifications, it will have access to your hardware and contacts to make use of innovative interactive features like image search, and it will have the ability to work offline. All the things which weren't possible in a mobile web before are now possible. This is the first time anybody has done this," said Ranjan.

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