Boom in online classified advertisements

Wide penetration of mobiles and smart phones driving growth in this segment
Boom in online classified advertisements

 Online classifieds are increasingly popular here as they offer a cheaper and often more convenient way for buyers and sellers to interact with each other.  This market has been growing at a compounded rate of more than 40 per cent over the past two years in India, and a key growth driver is the increased use of mobile and smart phones. For instance, a recent McKinsey report highlighted that Internet users in India will increase five-fold by 2015, and more than three-fourth
of them will choose mobile access. A view shared by Stat Counter which highlighted that accessing the net via mobiles accounted for a majority of users in May ’12. To leverage these growth opportunities - OLX.in offers a wide array of
apps for smart phone platforms including IOS, Android, Blackberry, Windows Phone, Blackberry and Symbian. Online users who wish to utilise the services of this platform, simply need to add an image of the product offered for sale, coupled with a brief description, expected price and contact information.

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