Flipkart sends snail mail postcards to its user about "Big Billion Day" sale

In an attempt to not repeat what happened during the last "Big Billion Day" Sale, eCommerce giant, Flipkart has sent over half-a-million snail mail postcards to its users for making the company's ambitious sale bonanza, a success.
Big Billion Day Sale

In an attempt to not repeat what happened during the last “Big Billion Day” Sale, eCommerce giant, Flipkart has sent over half-a-million snail mail postcards to its users for making the company’s ambitious sale bonanza, a success. Starting next week from October 13 to 17, the second edition of BBD sale will target its 50-million consumers across 70 odd categories including apparel, furniture and toys.
This time, Flipkart has planned to completely move away from desktop users and will offer the sale only to its mobile app users. More than 70 percent of Flipkart’s traffic comes through mobile and by sending these personal postcards the company is expecting more users to join the sale.
"In today's world, a lot of communication is moving online, so we said how do we create a personal connect with our consumers?" said Mausam Bhatt, Senior Director Growth at Flipkart. In the last two weeks, the online marketplace has sent million postcards through Indian Post to its users based in various cities of the country such as Rajasthan, Srinagar, Port Blair, Barmer asking them to buy on its app.
The first edition of Big Billion Day sale was a flop due to the technical issues on the site, supply chain breakdowns and customer service issues which further resulted in Co-Founder, Sachin Bansal’s apology letter to all the buyers. Flipkart expects better results this time and hence is reaching out to its existing and potential customers in remote areas. 

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