Forever 21 debuts online in partnership with Myntra

Forever 21 has signed an exclusive deal with one of India's largest fashion apparel marketplace, Myntra to offer a range of apparel, footwear and accessories for women on its app.
Forever 21

The American fashion retailer, Forever 21 has signed an exclusive deal with one of India’s largest fashion apparel marketplace, Myntra to offer a range of apparel, footwear and accessories for women on its app.
"Forever 21 debuts on our platform with its winter collection consisting of colourful prints, printed tops, footwear, sunglasses, bottom wear, lingerie and accessories," Myntra said in a statement.
Leading e-tailer Flipkart acquired fashion e-tailer Myntra.com more than a year ago in May 2014 for an estimated value of Rs.2,000 crore.
"Launch of marquee brands such as Forever 21 reinforces our leadership position as a major house of brands," said Prasad Kompalli, Head, eCommerce, Myntra.
Founded in 1984 and headquartered in Los Angeles, Forever 21 operates 730 stores in 48 nations while online player Myntra has partnership with over 1,700 fashion and lifestyle brands.

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