M&M's SmartShift replicates the model of Ola & Uber

Similar to the model of online passenger car service providers, the group has launched a digital marketplace for intra-city logistics, for load givers- MSME's and load takers-small commercial vehicles.
Mahindra & Mahindra Limited

Replicating the business model of Ola and Uber and becoming one of the first large corporate groups in the country to initiate a digital mobility platform, Mahindra & Mahindra Ltd., has launched SmartShift in Mumbai, a technology enabled load exchange platform. It will be further followed by other towns and cities across India.
SmartShift will act as an exchange platform for cargo owners and transporters, enabling them to work with each other. Cargo owners -both businesses and individual users- can access the SmartShift service through the android based mobile app, the website or the dedicated call centre.
“At Mahindra, we regularly challenge conventional thinking and create disruptions with our unique product and service offerings. SmartShift is one such idea that was seeded by a young team that has now been charged with growing this service offering independent of existing Mahindra businesses. SmartShift is a digitally enabled, value added service that would benefit both cargo owners and transporters”, said Dr Pawan Goenka, Executive Director, Mahindra & Mahindra.
With the move, Mahindra aims to offer transparent pricing, an efficient simple one-click booking process and the ability to track cargo after dispatch.
“The goods transport industry in India is a fragmented market. A platform or marketplace that connects load owners and transporters can bring significant efficiencies. The resulting reduction in cost and travel time would delight the end consumer. SmartShift will be the marketplace for load transport within cities”, acknowledged Dr Anish Shah, Group President (Strategy), Mahindra & Mahindra.
The application is featured with qualities such as the cargo giver can book a vehicle in less than 3 minutes, negotiate the best price through ‘BID’ feature, choose from a range of certified and trained SmartShifters and track the selected SmartShifter to ensure that his consignment is delivered safely and securely.
Following this the cargo transporters can get more business through faster and easier order taking technology, get the option of accepting or declining a delivery request based on pricing or the availability of vehicles, get the opportunity to explore and expand to other markets and look forward to a higher earning potential.
The small commercial vehicle industry is expected to reach 1 million units by FY 2021. Mahindra & Mahindra is exploring new horizons and rapidly adopting technology to develop new ecosystems.


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