PayUmoney launches a clutter-breaking mega campaign #FaydeKiAadat

PayUmoney announces the launch of its mega campaign#FaydeKiAadat which is aimed at encouraging the use of PayUmoney...
PayUmoney launches #FaydeKiAadat

While the industry giants of the ever-evolving online payment segment are engrossed in customer retention and acquisition through discounts and distribution of freebies,PayUmoney announces the launch of its mega campaign#FaydeKiAadat. This one-of-its kind campaign will run for 5 weeks, rolled out on a massive budget of Rs500 million.A unique and an exciting initiative undertaken by PayUmoney,#FaydeKiAadat is aimed at encouraging the use of PayUmoney, as a valuable modern-day transactional aadat that enables its consumers to save.
To gain maximum traction, the campaign is being promoted through TVCs to be aired across 90 channels, and through 3-4 radio stations spread across 8 metro stations. It will also be shown on more than 300 screens in different cities in India, along with print ads in top national dailies. Additionally, the campaign is being digitally activated through Facebook, Twitter, Youtube and other digital marketing channels to reach out to over 150 million internet users in India.  
PayUmoney is a consumer friendly, safe and unique online payments solution pegged to usher the future of the payment industry.

Elaborating on the campaign, Nitin Gupta, CEO & Co-founder, PayUmoneycommented, “One among a series of campaigns that we wish to unleash, with #FaydeKiAadat we uphold the use of our online payment solution, as a safe, easy & rewarding habit. We want to encourage the avid Indian online shopper to use PayUmoney, and continue to make online payment with his preferred mode of payment – be it Credit card, Debit card or Net banking and save a guaranteed 1%, in addition to all the benefits from the preferred mode of payment. Simply put, online shoppers don’t need to drastically change their existing online payment habit, rather just modify it a little by choosing PayUmoney first for additional savings."
The campaign is aimed at highlighting the substantial amount of savings one can make, and further add to,by using PayUmoney.  It very tactfully incorporates the habit of using PayUmoney, a contemporary mode of payment, in one’s everyday life, in the best interest of the user. The discounts being offered have been divided on a weekly basis, comprising five verticalsfor five weeks, starting with food, followed by movies, grocery, fashion and travel. One week will be dedicated to each category bringing on board the biggest of merchants from the respective categories with the best of offers for the valued customers of PayUmoney.

Prabhakar Tiwari, CMO, PayU India said “For Indian online shoppers, a mention of Savings would always trigger interest and create engagement. While entire e-comm world is focused towards getting the online shopper to spend more on the promise of ever highest ‘discounts’, PayUmoney believes it’s the benefit of savings, which creates long term value for online shopper. Though the shift looks simple and more like a word play, but therein lies its magic.  Hence we have decided to give guaranteed uncapped 1% percent saving on all the online purchases made through PayUMoney across any segment. We want PayUmoney to be the most often used brand trusted by consumers to make online payment. So go ahead and get hooked on to your #FaydeKiAadat today!"
Positioning PayUmoney as a#FaydeKiAadatworth cultivating, the idea is to reiterate its conveniences and security and make it imperative to adopt PayUmoneyas the best way to ease money transactions in one’s present-day lifestyle.

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