Initializing...

Top Retail Brands

Paytm marches ahead in its promise of making India a cashless economy

In yet another move towards strengthening its offline presence, Paytm, India's leading payments company, has partnered with Mother Dairy, a wholly-owned subsidiary of the National Dairy Development Board (NDDB).

Tags: Paytm, Mother Dairy, Wholly-Owned Subsidiary, National Dairy Development Board, NDDB, Paytm wallet, Vijay Shekhar Sharma, S. Nagarajan, Ant Financials, Alibaba Group, SAIF Partners

BY Indian Retailer Bureau  |  May 14, 2016  |  comments ( 0 )  | 
Paytm marches ahead in its promise of making India a cashless economy

In yet another move towards strengthening its offline presence, Paytm, India's leading payments company, has partnered with Mother Dairy, a wholly-owned subsidiary of the National Dairy Development Board (NDDB).

With this, consumers will now be able to make cashless payments through their Paytm wallets across 100+ Mother Dairy Milk Booths from this month. Paytm wallet has become a default mode of payment for customers for a wide variety of services in the country including taxi rides, food ordering and money transfers etc. The association with Mother Dairy will further help the digital wallet to cement its position as the preferred way to transact across offline and online platforms.

In the first month itself, this service will be made available at 100 Mother Dairy milk booths in Delhi NCR & will be extended to all 750+ milk booths in another month. In subsequent phases, 350+ Safal outlets will also be able to accept payment through Paytm.

“Paytm is focused on creating solutions for everyday payment use cases for Indians. Starting from the morning milk supply to all other everyday necessities, it is our mission to make everyday payments extremely simple. Working with mother dairy we would be able to bring a seamless payment experience to millions. We are very proud that mother dairy has taken a step towards consumer experience and we will be creating an incredible payment solution for their consumers,” said Vijay Shekhar Sharma, Founder & CEO – Paytm.

“Being a consumer centric organisation, Mother Dairy has always been in tune with the evolving lifestyle of our consumers and has strived to offer solutions accordingly. In line with the same strategy, we are now partnering with Paytm to offer modern payment solutions at our retail network. This is in addition to our SmartChange Cards, which exist today. We believe with more and more smartphones being used, such initiatives will help the consumers greatly. This will also help our booth concessionaires in bringing down the physical cash handling,” said S. Nagarajan, Managing Director, Mother Dairy Fruit and Vegetable Pvt. Ltd.

Paytm is headquartered in New Delhi NCR. The company’s investors include Ant Financials (AliPay), Alibaba Group and SAIF Partners.





Related Articles

  • Eretail
    Paytm to launch financial
    Paytm,largest mobile commerce platform, is offering additional services for the benefit of its
  • Food & Grocery
    Horticulture business is
    Expecting a jump in sales of pulses, Mother Dairy is eyeing Rs 700 crore turnover from its
  • Trends
    Discaria Trading Ltd now
    As per Daburís filling at BSE, the name of the company's said step down wholly owned subsidiary has
  • Food & Grocery
    Mother Dairy selling
    Fresh tomatoes are available at Rs 50-60 per kg in other retail markets
  • Eretail
    Paytm forays into offline
    Marking a foray into the offline retail space in the next two months, Paytm has partnered with
  • Investments
    Paytmís CEO Vijay Shekhar
    Paytm founder and CEO Vijay Shekhar Sharma has invested an undisclosed amount in fitness-tracker
  • Trends
    Growing popularity of
    Direct selling to grow at CAGR of 9 per cent in the next 4-5 years.
  • Investments
    Flipkart to raise debt
    Flipkart, the nation's biggest online retailer valued at more than $16 billion, may raise debt for
  • Back End
    Alibaba to launch mobile
    World's biggest e-commerce giant Alibaba is experimenting with an app which is a combination of
  • Investments
    Urban Ladder raises $50
    Online furniture retailer Urban Ladder recently revealed that it has raised $50 million (about Rs

Comments

Rating  

Please add your comment:

Not readable? Change text.

Enter the characters as seen on the image (case insensitive)

Notify me of followup comments via e-mail

Subscribe for daily newsletter