Paytm,largest m-commerce platform has launched a new category on its marketplace called Games and Apps in partnership with the mobile ad network InMobi.
Paytm,largest m-commerce platform has launched a new category on its marketplace called Games and Apps in partnership with the mobile ad network InMobi. The category carries curated apps of high entertainment or utility value which are all free to download and install like Uber, Truecaller, CarWale, Ola Cabs, Cleartrip, Twitter, MakeMyTrip, Voonik among many others . Going forward, video and gaming content apps would also feature on this store.
Dushyant Saraswat, Vice President – Paytm, commented, “We have started in the journey of creating a great digital content store offering. We will provide our consumers highly curated digital apps and games and also entertainment options right within the section. We will be able to offer some incredible opportunities to our brand partners to engage with what is India’s leading digital consumer base.”
Paytm has been successful in crossing 100 million users in the country clocking a whopping 90 million transactions per month. Payment through Paytm wallet is accepted by over 80,000 merchants in India, which proves the fact that the applications listed on its newly launched store will be able to leverage the large user engagement on its app.
The app store is available on both iOS and Android app of Paytm.
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