Brings the creations of 100 craftsmen skilled in ethnic & tribal work on board
Paytm,mobile commerce platform encourages talented artisans to showcase their work on its online platform. It recently entered into an association with Adivasi Yuva Seva Sangh, a registered non-profit organisation that works for the empowerment of tribal craftsmen. The NGO is assisting around 100 artisans in their livelihood by selling and marketing their distinguished art pieces on Paytm’s online marketplace.
Renu Satti, Vice President - Paytm said, “We are extremely delighted to associate with Adivasi Yuva Seva Sangh and provide the skilled tribal artisans a platform that enables them to reach millions of people across the country. By presenting their hand made products on our website, we wish to attain dual objectives of encouraging the work of craftsmen and providing our customers with an exhaustive array of beautiful craft work.”
The line of handiworks that will be presented on Paytm’s website includes Warli painting articles, paintings on canvas, paper and clothes, paintings on wooden articles, bamboo products and stationery, interior design products, wall hangings, curtains, pillow covers, key chains, key holders, pen holders and corporate gifts to name a few. Warli Paintings is registered with a Geographical Indication (GI) under the intellectual property rights act.
Commenting on the association, Sachin Satvi, President- Adivasi Yuva Sena Sangh said, “We are happy and excited to partner with Paytm and sell our unique products to their millions of customers. This would be a great opportunity for all the artisans associated with our organization.”
Paytm is India’s largest mobile commerce platform. With its mobile first strategy, Paytm does more than 60 million orders of various digital and physical goods every month. Launched in 2014, Paytm wallet is India's dominant mobile payment service platform.
Consumer brand of India’s leading mobile internet company One97 Communications, Paytm is head-quartered in Delhi NCR. The company’s investors include Ant Financials (AliPay), SAIF Partners, Sapphire Venture and Silicon Valley Bank.
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