Smartphones set to disrupt the e-tailing space in India

Online shopping through smartphones is expected to change the scenario of e-tailing in India. Besides, experts believe that m-commerce will contribute around 70 per cent of total revenue of e-shopping.
mcommerce, online shopping

Online shopping through smartphones is expected to change the scenario of e-tailing in India. Besides, experts believe that m-commerce will contribute around 70 per cent of total revenue of e-shopping.

Commenting on the matter, Amazon India Vice President and Country Manager Amit Agarwal, said: "In India, the mobile internet traffic now outweighs personal computer traffic. With increasing penetration of smartphones, India is all set to be a massive market for m-commerce. The marketing strategies for e-commerce companies will increasingly be tailored to suit the rising adoption of smartphones, social media and improving customer experience across touch points and platforms. Besides, more than 40 per cent of their traffic comes from mobile devices.”

According to the experts, the mobile internet users in India are estimated to be around 120 million as compared to 100 million users using internet on other devices.

"Close to 60 per cent of our orders are coming over mobile now. It is growing really fast. We get more traffic on the mobile than we get on personal computers. Within the next 12 months over 75 per cent of our orders will be on mobile," Kunal Bahl, Co-founder, Snapdeal said.

Expressing his views on the expectations, Technopak Senior Vice President, Retail and Consumer Products Ankur Bisen, said: ‘M-commerce is estimated to be 30 per cent of the $3 billion e-tailing industry and is likely to grow to nearly 40 per cent of the industry that is expected to be around $32 billion by 2020.’

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