Snapdeal to relaunch Shopo mobile app

Leading online marketplace, Snapdeal is all set to relaunch Shopo as a mobile app focused goods and services marketplace, two years after it acquired the startup for an undisclosed sum.
Snapdeal to relaunch Shopo mobile app
Leading online marketplace, Snapdeal is all set to relaunch Shopo as a mobile app focused goods and services marketplace, two years after it acquired the startup for an undisclosed sum.
Snapdeal's zero commission strategy for Shopo will see the Delhi-headquartered ecommerce company compete head-to-head with mobile and web classifieds majors, Naspers-backed OLX and Tiger Global, and Warburg Pincusbacked Quikr.
"We are positioning Shopo for India's 32-million small and medium sellers who necessarily don't own a business to sell goods," said Kunal Bahl, CEO at Snapdeal.
This is Snapdeal's first mobileapp only play, and comes days after rival ecommerce company, Bengaluru-based Flipkart announced that it will be shifting to a mobile only strategy from September.
It will also act as an appendage to Snapdeal, which only takes registered business as sellers, who own a TIN/TAN number or a valueadded tax (VAT) registration. These sellers homemakers, amateur artists or small shop owners can then graduate to becoming sellers on Snapdeal. Both Shopo and Snapdeal are part of Delhi-based Jasper Infotech.
Shopo will operate as a separate platform, and will be headed by Sandeep Komaravelly, who was earlier senior vice-president, marketing and communications, at Snapdeal.
Shopo, according to Komaravelly, will operate as a zero commission marketplace, and Snapdeal will also not be charging potential sellers registration costs.
According to Snapdeal cofounder and chief executive Kunal Bahl, the company will consider adding payment gateways down the line, which will act as a revenue generator.
India's ecommerce marketplaces have been attempting to on-board large quantities of sellers on to their platforms, as they look to achieve scale, which in turn, plays a critical role in them garnering critical risk capital funding.
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